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Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

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  • 正面 5Ps
    背面 The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • 正面 advertising
    背面 Any paid form of nonpersonal presentation by an identified sponsor.
  • 正面 advertising media
    背面 The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • 正面 agents
    背面 Sales representatives of manufacturers and wholesalers.
  • 正面 audience selectivity
    背面 An advertising medium’s ability to reach a precisely defined market.

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Creative Commons Attribution 4.0 International CC-BY-4.0
署名
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
来源
OpenStax — Introduction to Business (first edition)
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人文学科
语言
English
版本
3
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