StudyDaily

Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

82 cartões EN CC-BY-4.0

Baixar o baralho

Download direto do arquivo; a licença e a atribuição vão dentro do próprio arquivo.

Cinco cartões deste baralho

Tirados do arquivo publicado, sem retoque. Uma página de baralho que não mostra nenhum cartão não diz nada.

  • Frente 5Ps
    Verso The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • Frente advertising
    Verso Any paid form of nonpersonal presentation by an identified sponsor.
  • Frente advertising media
    Verso The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • Frente agents
    Verso Sales representatives of manufacturers and wholesalers.
  • Frente audience selectivity
    Verso An advertising medium’s ability to reach a precisely defined market.

Licença, fonte e atribuição

Veja de onde este baralho vem e como ele pode ser usado ou compartilhado.

Licença
Creative Commons Attribution 4.0 International CC-BY-4.0
Atribuição
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
Fonte
OpenStax — Introduction to Business (first edition)
Obtido em
Tema
Ciências humanas
Idioma
English
Versão
3
Atualizado em

Este baralho foi modificado na incorporação: Entries were taken from the end-of-chapter glossaries of chapters 11, 12 and gathered into one deck; the chapter structure of the book is not reproduced. HTML formatting was stripped to plain text, and superscripts and subscripts were converted to the corresponding Unicode characters so that a charge or an index is not lost (H⁺, not H+; T₄, not T4). An entry was dropped when its definition is shorter than 30 characters or longer than 400 characters, when it contains an image, a table or a mathematical formula that is not reproduced here, when it refers to a figure, a table or another chapter, when it is dated by wording such as "currently" or "as of", when it is a bare cross-reference to another term, or when a superscript could not be converted faithfully. Duplicates were removed on the term and on the definition alike, both compared after lowercasing, removing parentheses and reducing plurals to singulars; a term or a definition already used by another Memoquiz deck built from OpenStax was dropped as well. Each deck is capped at 150 entries and holds at least 30. The wording of every definition that was kept is unchanged.

Direitos de mídia, arquivo por arquivo

Este baralho não contém imagem nem áudio: é só texto.

Baralhos do mesmo tema