Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

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  • 表面 5Ps
    裏面 The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • 表面 advertising
    裏面 Any paid form of nonpersonal presentation by an identified sponsor.
  • 表面 advertising media
    裏面 The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • 表面 agents
    裏面 Sales representatives of manufacturers and wholesalers.
  • 表面 audience selectivity
    裏面 An advertising medium’s ability to reach a precisely defined market.

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ライセンス
Creative Commons Attribution 4.0 International CC-BY-4.0
帰属表示
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
出典
OpenStax — Introduction to Business (first edition)
取得日
テーマ
人文科学
言語
English
バージョン
3
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