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Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

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  • Recto 5Ps
    Verso The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • Recto advertising
    Verso Any paid form of nonpersonal presentation by an identified sponsor.
  • Recto advertising media
    Verso The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • Recto agents
    Verso Sales representatives of manufacturers and wholesalers.
  • Recto audience selectivity
    Verso An advertising medium’s ability to reach a precisely defined market.

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Licence
Creative Commons Attribution 4.0 International CC-BY-4.0
Attribution
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
Source
OpenStax — Introduction to Business (first edition)
Récupéré le
Thème
Sciences humaines
Langue
English
Version
3
Mis à jour le

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