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Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

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  • Vorderseite 5Ps
    Rückseite The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • Vorderseite advertising
    Rückseite Any paid form of nonpersonal presentation by an identified sponsor.
  • Vorderseite advertising media
    Rückseite The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • Vorderseite agents
    Rückseite Sales representatives of manufacturers and wholesalers.
  • Vorderseite audience selectivity
    Rückseite An advertising medium’s ability to reach a precisely defined market.

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Lizenz
Creative Commons Attribution 4.0 International CC-BY-4.0
Attribution
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
Quelle
OpenStax — Introduction to Business (first edition)
Abgerufen am
Thema
Geisteswissenschaften
Sprache
English
Fassung
3
Aktualisiert am

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